Campus Car Challenge


360° campaign. Social media. Social Ads. Concept. Design. Microsite. Car wraps. Out-of-Home.

"Let's give away five branded Smart cars at the student raffle!" - We designed a multi-stage video contest via Facebook & YouTube, developed a campaign dramaturgy from the teaser phase to the handover event, and sought brand ambassadors from and for the student community. In addition to the design and placement of Facebook ads, we support the interactive competition with a microsite, press releases, Twitter communication and much more.

5 Smarts. 1 Challenge.

Interested students were able to apply for the "Campus Car Challenge" via a microsite. Several criteria were asked in order to choose 10 qualified candidates from the numerous entries. Within a week, they all had to film an engaging commercial for themselves and explain why they urgently needed the new vehicle - authentic testimonials from real students!

And the nominees are...

We presented the application videos on the Samsung4Campus social media channels and allowed the community to vote in a special app. To increase awareness of the Samsung Shop for students, students also had to answer smaller prize questions. And the incentive to vote? True to the motto "More reach through higher chances of winning", we also raffled off one of the Smarts among the participants. 😉

Branding of the Cars

In order to turn the cars into effective advertising vehicles, we designed them in the unique Samsung4Campus look.

Handover Event

A strong campaign needs a strong ending. The campaign was rounded off with an event for the handover of the Smarts. Having lunch together with the team, the winners were able to ask the product manager their questions and, in addition, received a branded goodie bag. A relaxed and friendly handover atmosphere, fitting to the brand!






new Fans

The results of the campaign and the promotions were impressive: over 4,000 participants, 10 videos in the user voting, almost 2.7 million impressions in the relevant target group and 2,732 new fans in the campaign period of just one month.