Ausbildung jetzt! Campaign

2020, the Covid year. A year in which advertising and marketing had to digitalize abruptly – also in the context of dual education. For this reason, we designed a digital only awareness campaign for a young target group under the age of 25 and promoted the key messages via Instagram, YouTube, Facebook. We created a fresh, bright design with trendy typography, established a recognizable visual style, produced a lot of organic content and took over the digital advertising. In the Rhine region, we were thus able to generate attention for "Ausbildung jetzt!" and sensitize young people with regard to the vocational training. The regional campaign was a great success, with over 10,500 views on YouTube.