Startup Week Aachen
digitalHUB Aachen e.V.
Corporate Design. Branding. Social Media. Copywriting. Out-of-Home. Flyers. Postcards. Posters.
For Startup Week Aachen, we implemented a comprehensive corporate design that effectively puts the focus on Aachen as a startup location. Based on a modernization of the existing logo, we developed a fresh and future-oriented design that unfolds its full effect both online and in classic media such as print and out-of-home advertising. Clear lines, strong elements and modern colors form a modular system that can be used variably in communication. The design sends a clear message: Aachen is a vibrant, inspiring place for start-ups.
As part of the redesign towards a variable umbrella brand for the various events of Startup Week Aachen, we not only redesigned the colors and fonts, but also reworked the entire logo. The logo was adapted to the requirements of the various advertising media and touchpoints - digital in social media and ad banners or out-of-home as bus advertising, city lights, posters etc.
Social Media Post Templates
In order to provide all partners, institutions and members with uniform tools for their own communication, we have developed various templates for postings. From introductions to event communication to additional postings, you can choose from a large pool and add your own logo.
The templates also serve the organizers as a pool of posts for engaging communication on social media channels. Not only during the hectic event week, but also before and after.