NatureForms: Sustainable B2B marketing

NatureForms by Papierfabrik Zerkall / IP Verpackungen

Brand strategy. Naming. Value proposition. Design. Content & paid strategy. Brochure. Flyer. LinkedIn strategy.

Industry on innovative paths – from strategic positioning to content, from paid media to LinkedIn marketing with sales impact. For NatureForms, the new product line for sustainable fiber-cast packaging, we developed a distinctive brand identity with recognition value and future viability.
As part of the long-established Zerkall paper factory and under the umbrella of the established packaging specialist IP Verpackungen, NatureForms was strategically anchored, differentiated in its positioning, and established as a standalone brand in terms of communication – high-quality, consistent, and connectable. From strategic brand development, naming, and visual appearance to content strategy, LinkedIn communication, and paid media architecture, a sustainability-driven B2B brand was created that combines material expertise, credibility, and future orientation.

From paper mill to sustainable product line

Brand architecture, positioning & naming

For NatureForms—the new product line for sustainable packaging—we developed an independent B2B brand embedded in the structure of IP Verpackungen and Papierfabrik Zerkall. The focus was on a multi-stage development process: from brand architecture, positioning, wording, and target group refinement to compatible application in digital and analog channels. Our approach: strategically sound, systematically structured, and designed for impact in communication and sales.

The naming was refined as part of the content realignment – “Natureform” became NatureForms: modular, technically compatible, and internationally understandable. The name reflects the interplay of material, application, and aspiration. Parallel to the strategy, a cross-media brand identity was created that works in sales materials, on LinkedIn, and in the paid media context—credible, distinctive, and future-oriented.

Retouching of the logo & new color scheme

Organic. Technical. Modular.

With the new name, the visual appearance was also updated—more precise, distinctive, and consistent. We redesigned the logo, defined a new color scheme, and developed a design system that builds on existing forms, refining and expanding them in a targeted manner. The design combines the material aesthetics of fiber casting with a clear, technical design language: organic curves, calm layout axes, functional typography.

This color scheme translates the brand's core values into visual codes: beige stands for material authenticity, green for sustainability, brown for industrial origins. Dark blue conveys technical confidence, while cool gray tones bring design precision and restraint. The result is a visual language that works across all channels—from brochures to trade shows, from social media to websites.

Dunkelblau#181d4b

Braun#502c18

Grün#a9cfaf

Beige#efeacc

Taubengrau#edf1f6

Dunkelgrau#cfe9fd

Content strategy for the B2B company

LinkedIn Marketing.Online Glossary.Advertising Strategy.

For the brand launch, we developed a digital communication package that combines strategic content and personal perspectives. In addition to a two-month editorial plan for LinkedIn and Instagram, we created defined content pillars, a glossary concept for long-term visibility, and a format toolkit for posts that convey expertise, material competence, and sustainability in a comprehensible way.

The measures were accompanied by cross-channel paid media campaigns to generate traffic and leads – in particular via Google Performance Max. As a consulting agency, we provided strategic support for the process and worked with the client to structure the foundations for a scalable advertising logic: industry-specific, efficient, and resource-saving. The result was a communication system that combines depth of content, visibility, and conversion – on LinkedIn, in sales materials, at trade shows, and beyond.

5 Content Pillars

Product & Process

Expertise made understandable – about materials, processes, and innovations.

NatureNotes

Insights and stories that create closeness and make the team visible.

Glossary, Facts & Knowledge

Complex expertise clearly communicated – with added value for the target group.

Responsibility for people and the environment

Content that brings sustainability to life on many levels.

Naturally NatureForms

Focus on brand identity – authentic, aesthetic, and value-oriented.

Brochures, flyers, and design templates

NatureForms on all channels

Based on the visual system, we developed specific communication tools that the NatureForms team can use and expand independently.

For NatureForms' brand communication, we created a digital sales brochure with modular text modules, a compact print flyer for trade fairs and customer appointments, and social media templates.

The result

A sustainable brand that makes change visible

NatureForms is a product line that combines sustainability, technology transfer, and design in a coherent system. The brand is compatible, independent, and growth-oriented—clearly positioned, visually distinctive, and communicatively flexible.

The NatureForms marketing case is an example of how strategic branding, systematic design, and digital communication work together—from internal kick-off to external visibility.

REBELKO | creative marketing & advertising agency